{"id":471,"date":"2026-04-16T23:10:54","date_gmt":"2026-04-16T20:10:54","guid":{"rendered":"https:\/\/ebyebots.ru\/blog\/?p=471"},"modified":"2026-04-16T23:10:54","modified_gmt":"2026-04-16T20:10:54","slug":"zashhita-ot-sklikivaniya-v-direkte-look-alike-yandeks-auditoriya-otkryt-beta-test","status":"publish","type":"post","link":"https:\/\/ebyebots.ru\/blog\/zashhita-ot-sklikivaniya-v-direkte-look-alike-yandeks-auditoriya-otkryt-beta-test\/","title":{"rendered":"\u0417\u0430\u0449\u0438\u0442\u0430 \u043e\u0442 \u0441\u043a\u043b\u0438\u043a\u0438\u0432\u0430\u043d\u0438\u044f \u0432 \u0414\u0438\u0440\u0435\u043a\u0442\u0435, Look-alike, \u042f\u043d\u0434\u0435\u043a\u0441 \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u041e\u0442\u043a\u0440\u044b\u0442 \u0431\u0435\u0442\u0430-\u0442\u0435\u0441\u0442!"},"content":{"rendered":"<p data-path-to-node=\"4\">\u041c\u043d\u043e\u0433\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0431\u043e\u044f\u0442\u0441\u044f <strong>\u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u043f\u043e UTM-\u043c\u0435\u0442\u043a\u0430\u043c<\/strong>, \u043e\u043f\u0430\u0441\u0430\u044f\u0441\u044c \u00ab\u043f\u043e\u0442\u0435\u0440\u044c\u00bb. \u041d\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0442\u0430\u043a\u043e\u0432\u0430: \u0431\u0435\u0437 \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0438 <b data-path-to-node=\"4\" data-index-in-node=\"118\">\u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u043e\u0431\u0443\u0447\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0431\u043e\u0442\u0430\u0445<\/b>. \u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u0432\u0438\u0434\u0438\u0442 \u0438\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0437\u0430 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0432\u0430\u043c \u0435\u0449\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043c\u0443\u0441\u043e\u0440\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u0418\u0442\u043e\u0433 &#8212; \u0441\u043b\u0438\u0432 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0438 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439.<\/p>\n<p data-path-to-node=\"5\">\u041c\u044b \u043d\u0430\u0445\u043e\u0434\u0438\u043c\u0441\u044f \u0432 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0440\u0430\u0437\u043e\u0440\u0432\u0435\u0442 \u044d\u0442\u043e\u0442 \u0446\u0438\u043a\u043b, \u043f\u0440\u0438\u0441\u043e\u0435\u0434\u0438\u043d\u044f\u0439\u0442\u0435\u0441\u044c<b data-path-to-node=\"5\" data-index-in-node=\"64\">\u00a0\u0434\u043b\u044f \u0437\u0430\u043a\u0440\u044b\u0442\u043e\u0433\u043e \u0431\u0435\u0442\u0430-\u0442\u0435\u0441\u0442\u0430<\/b>.<\/p>\n<p>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0434 \u042f\u043d\u0434\u0435\u043a\u0441 \u0414\u0438\u0440\u0435\u043a\u0442 \u043c\u044b \u0440\u0430\u0437\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u044b\u044f\u0432\u043b\u044f\u0435\u0442 \u0431\u043e\u0442\u043e\u0432. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0442\u043e\u043c \u043e\u043d\u0430 \u0443\u0439\u0434\u0435\u0442 \u0434\u043b\u044f \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u043d\u0430 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044b \u0441 \u043f\u043e\u0438\u0441\u043a\u0430.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ebyebots.ru\/blog\/zashhita-ot-sklikivaniya-v-direkte-look-alike-yandeks-auditoriya-otkryt-beta-test\/#%D0%A1%D0%BA%D1%80%D0%B8%D0%BF%D1%82_%D0%BE%D0%B1%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B1%D0%BE%D1%82%D0%BE%D0%B2_%D0%BF%D0%BE_UTM\" >\u0421\u043a\u0440\u0438\u043f\u0442 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u0438\u044f \u0431\u043e\u0442\u043e\u0432 \u043f\u043e UTM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ebyebots.ru\/blog\/zashhita-ot-sklikivaniya-v-direkte-look-alike-yandeks-auditoriya-otkryt-beta-test\/#%D0%A3%D0%BC%D0%BD%D0%B0%D1%8F_%D1%81%D0%B5%D0%B3%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D0%B8%D1%8F_%D1%87%D0%B5%D1%80%D0%B5%D0%B7_3_%D0%BF%D0%B8%D0%BA%D1%81%D0%B5%D0%BB%D1%8F_%E2%80%94_%D0%AF%D0%BD%D0%B4%D0%B5%D0%BA%D1%81_%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F\" >\u0423\u043c\u043d\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0447\u0435\u0440\u0435\u0437 3 \u043f\u0438\u043a\u0441\u0435\u043b\u044f &#8212; \u042f\u043d\u0434\u0435\u043a\u0441 \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ebyebots.ru\/blog\/zashhita-ot-sklikivaniya-v-direkte-look-alike-yandeks-auditoriya-otkryt-beta-test\/#%D0%98%D0%B4%D0%B5%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9_Look-alike\" >\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 Look-alike<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ebyebots.ru\/blog\/zashhita-ot-sklikivaniya-v-direkte-look-alike-yandeks-auditoriya-otkryt-beta-test\/#%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_Look-alike_LAL_%D0%B8_%D0%B7%D0%B0%D1%87%D0%B5%D0%BC_%D0%BE%D0%BD_%D0%BD%D1%83%D0%B6%D0%B5%D0%BD\" >\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Look-alike (LAL) \u0438 \u0437\u0430\u0447\u0435\u043c \u043e\u043d \u043d\u0443\u0436\u0435\u043d?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 data-path-to-node=\"7\"><span class=\"ez-toc-section\" id=\"%D0%A1%D0%BA%D1%80%D0%B8%D0%BF%D1%82_%D0%BE%D0%B1%D0%BD%D0%B0%D1%80%D1%83%D0%B6%D0%B5%D0%BD%D0%B8%D1%8F_%D0%B1%D0%BE%D1%82%D0%BE%D0%B2_%D0%BF%D0%BE_UTM\"><\/span><b data-path-to-node=\"7\" data-index-in-node=\"0\">\u0421\u043a\u0440\u0438\u043f\u0442 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0435\u043d\u0438\u044f \u0431\u043e\u0442\u043e\u0432 \u043f\u043e UTM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\">\u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u043d\u0435 \u0434\u043e\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0438\u0445 \u0434\u043e \u0432\u0430\u0448\u0435\u0433\u043e \u0441\u0430\u0439\u0442\u0430 \/ \u0432\u044b\u0434\u0430\u0435\u0442 \u043a\u0430\u043f\u0447\u0443 \/ \u043f\u0440\u043e\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f \u0441 \u043d\u0438\u0437\u043a\u0438\u043c \u0440\u0435\u0439\u0442\u0438\u043d\u0433\u043e\u043c \u0440\u0438\u0441\u043a\u0430<\/p>\n<\/li>\n<li>\u0422\u0430\u043a \u0436\u0435 \u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d \u043f\u0440\u043e\u043f\u0443\u0441\u043a \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0431\u0430\u043b\u043b\u044b \u0440\u0438\u0441\u043a\u0430 (\u0434\u043e\u043f\u0443\u0441\u0442\u0438\u043c \u0437\u0430\u0448\u0435\u043b \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c 1 &#8212; \u043d\u0430 \u0441\u0430\u0439\u0442, \u0440\u0438\u0441\u043a \u0447\u0442\u043e \u0431\u043e\u0442 60%, \u0441\u043f\u0430\u043b\u0438\u043b\u0441\u044f \u043d\u0430 \u0442\u0430\u043a\u043e\u0439 \u0442\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0435) &#8212; \u0432 \u0432\u0435\u0431\u0432\u0438\u0437\u043e\u0440\u0435 \u0431\u0443\u0434\u0435\u0442 \u043a\u043b\u044e\u0447 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0447\u0435\u0440\u0435\u0437 \u0432\u0435\u0431 \u043f\u0430\u043d\u0435\u043b\u044c \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u0443\u0437\u043d\u0430\u0442\u044c \u043d\u0430 \u0447\u0435\u043c \u0441\u043f\u0430\u043b\u0438\u043b\u0441\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044c (\u043e\u0431 \u044d\u0442\u043e\u043c \u0443\u0436\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u043f\u043e\u0441\u043b\u0435 \u0440\u0435\u043b\u0438\u0437\u0430)<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><strong>\u0414\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u043c\u043e\u0434\u0435\u043b\u044c \u00ab\u043e\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043a\u043b\u0438\u043a\u00bb<\/strong>, \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u044f \u043d\u0435 \u0434\u0430\u0441\u0442 \u0431\u043e\u0442\u0443 \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u00ab\u0446\u0435\u043b\u0435\u0432\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u00bb, \u0430 \u0437\u043d\u0430\u0447\u0438\u0442 &#8212; <b data-path-to-node=\"8,1,0\" data-index-in-node=\"106\">\u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u043d\u0435 \u0431\u0443\u0434\u0435\u0442 \u043e\u0431\u0443\u0447\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043c\u0443\u0441\u043e\u0440\u0435<\/b>.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"9\"><span class=\"ez-toc-section\" id=\"%D0%A3%D0%BC%D0%BD%D0%B0%D1%8F_%D1%81%D0%B5%D0%B3%D0%BC%D0%B5%D0%BD%D1%82%D0%B0%D1%86%D0%B8%D1%8F_%D1%87%D0%B5%D1%80%D0%B5%D0%B7_3_%D0%BF%D0%B8%D0%BA%D1%81%D0%B5%D0%BB%D1%8F_%E2%80%94_%D0%AF%D0%BD%D0%B4%D0%B5%D0%BA%D1%81_%D0%90%D1%83%D0%B4%D0%B8%D1%82%D0%BE%D1%80%D0%B8%D1%8F\"><\/span><b data-path-to-node=\"9\" data-index-in-node=\"0\">\u0423\u043c\u043d\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u0447\u0435\u0440\u0435\u0437 3 \u043f\u0438\u043a\u0441\u0435\u043b\u044f &#8212; \u042f\u043d\u0434\u0435\u043a\u0441 \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"9\">\u0412\u043d\u0435\u0434\u0440\u044f\u0435\u043c <a href=\"https:\/\/yandex.ru\/support2\/audience\/ru\/pixel\">3 \u043f\u0438\u043a\u0441\u0435\u043b\u044f \u0432 \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u042f\u043d\u0434\u0435\u043a\u0441 \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/a><\/p>\n<ul data-path-to-node=\"10\">\n<li>\n<p data-path-to-node=\"10,0,0\"><b data-path-to-node=\"10,0,0\" data-index-in-node=\"0\">\u041f\u0438\u043a\u0441\u0435\u043b\u044c 1 (\u041e\u0442\u043a\u0430\u0437):<\/b> \u0422\u0435, \u043a\u0442\u043e \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d \u0438\u043b\u0438 \u043d\u0435 \u043f\u0440\u043e\u0448\u0435\u043b \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,1,0\"><b data-path-to-node=\"10,1,0\" data-index-in-node=\"0\">\u041f\u0438\u043a\u0441\u0435\u043b\u044c 2 (\u0427\u0438\u0441\u0442\u044b\u0435):<\/b> \u0422\u0435, \u043a\u0442\u043e \u043f\u0440\u043e\u0448\u0435\u043b \u0444\u0438\u043b\u044c\u0442\u0440.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"10,2,0\"><b data-path-to-node=\"10,2,0\" data-index-in-node=\"0\">\u041f\u0438\u043a\u0441\u0435\u043b\u044c 3 (\u042f\u0434\u0440\u043e):<\/b> \u0422\u0435, \u043a\u0442\u043e \u043f\u0440\u043e\u0448\u0435\u043b \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0443 \u0438 \u043f\u0440\u043e\u0432\u0435\u043b \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u0435\u0435 5 \u043c\u0438\u043d\u0443\u0442.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"11\"><span class=\"ez-toc-section\" id=\"%D0%98%D0%B4%D0%B5%D0%B0%D0%BB%D1%8C%D0%BD%D1%8B%D0%B9_Look-alike\"><\/span><b data-path-to-node=\"11\" data-index-in-node=\"0\">\u0418\u0434\u0435\u0430\u043b\u044c\u043d\u044b\u0439 Look-alike<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-path-to-node=\"11\">\u042d\u0442\u043e \u0433\u043b\u0430\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u0442\u0435\u0441\u0442\u0430. \u0421 \u043d\u0430\u0448\u0435\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u043e\u0439 \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435:<\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">\u0418\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u044c<\/b> \u0438\u0437 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0432\u0441\u0435\u0445, \u043a\u0442\u043e \u043f\u043e\u0445\u043e\u0436 \u043d\u0430 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u00ab\u041e\u0442\u043a\u0430\u0437\u00bb.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">\u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c<\/b> \u0432 \u043e\u0445\u0432\u0430\u0442 \u0442\u0435\u0445, \u043a\u0442\u043e \u043f\u043e\u0445\u043e\u0436 \u043d\u0430 \u0432\u0430\u0448\u0435 \u00ab\u042f\u0434\u0440\u043e\u00bb. \u0412\u0430\u0448 Look-alike \u043d\u0430\u043a\u043e\u043d\u0435\u0446-\u0442\u043e \u043d\u0430\u0447\u043d\u0435\u0442 \u0438\u0441\u043a\u0430\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439, \u0430 \u043d\u0435 \u043d\u043e\u0432\u044b\u0435 \u0444\u0435\u0440\u043c\u044b \u0431\u043e\u0442\u043e\u0432.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"14\"><strong>\u0423\u0441\u043b\u043e\u0432\u0438\u044f \u0443\u0447\u0430\u0441\u0442\u0438\u044f:<\/strong><\/p>\n<p data-path-to-node=\"15\">\u0424\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b \u0441\u0435\u0439\u0447\u0430\u0441 \u00ab\u0434\u043e\u043a\u0440\u0443\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f\u00bb \u0438 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u043d\u0430 <b data-path-to-node=\"15\" data-index-in-node=\"64\">\u0411\u0438\u0437\u043d\u0435\u0441-\u0442\u0430\u0440\u0438\u0444\u0435<\/b>. \u041d\u043e \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0438 \u0431\u0435\u0442\u0430-\u0442\u0435\u0441\u0442\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043d\u0435\u043c\u0443 \u043f\u0435\u0440\u0432\u044b\u043c\u0438 \u0438 \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0444\u0438\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430. \u0421\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438!<\/p>\n<h4 data-path-to-node=\"2\"><span class=\"ez-toc-section\" id=\"%D0%A7%D1%82%D0%BE_%D1%82%D0%B0%D0%BA%D0%BE%D0%B5_Look-alike_LAL_%D0%B8_%D0%B7%D0%B0%D1%87%D0%B5%D0%BC_%D0%BE%D0%BD_%D0%BD%D1%83%D0%B6%D0%B5%D0%BD\"><\/span><b data-path-to-node=\"2\" data-index-in-node=\"0\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Look-alike (LAL) \u0438 \u0437\u0430\u0447\u0435\u043c \u043e\u043d \u043d\u0443\u0436\u0435\u043d?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-path-to-node=\"3\">\u0415\u0441\u043b\u0438 \u043a\u043e\u0440\u043e\u0442\u043a\u043e: <a href=\"https:\/\/yandex.ru\/adv\/edu\/materials\/look-alike\"><b data-path-to-node=\"3\" data-index-in-node=\"14\">Look-alike<\/b><\/a> &#8212; \u044d\u0442\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043f\u043e\u0438\u0441\u043a\u0430 \u00ab\u043f\u043e\u0445\u043e\u0436\u0438\u0445\u00bb \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p data-path-to-node=\"4\">\u041f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u044c\u0442\u0435, \u0447\u0442\u043e \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u043f\u0438\u0441\u043e\u043a \u0438\u0437 100 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439. \u0412\u044b \u043e\u0442\u0434\u0430\u0435\u0442\u0435 \u044d\u0442\u043e\u0442 \u0441\u043f\u0438\u0441\u043e\u043a \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u042f\u043d\u0434\u0435\u043a\u0441\u0443) \u0438 \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435: <i data-path-to-node=\"4\" data-index-in-node=\"137\">\u00ab\u041d\u0430\u0439\u0434\u0438 \u043c\u043d\u0435 \u0441\u0440\u0435\u0434\u0438 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u043b\u044e\u0434\u0435\u0439 \u0442\u0435\u0445, \u043a\u0442\u043e \u043f\u043e \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u0432 \u0441\u0435\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0445\u043e\u0436 \u043d\u0430 \u044d\u0442\u0438\u0445 \u0440\u0435\u0431\u044f\u0442\u00bb<\/i>.<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0442\u044b\u0441\u044f\u0447\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432:<\/b><\/p>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\">\u041a\u0430\u043a\u0438\u0435 \u0441\u0430\u0439\u0442\u044b \u043e\u043d\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442?<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\">\u0427\u0442\u043e \u0438\u0449\u0443\u0442 \u0432 \u043f\u043e\u0438\u0441\u043a\u0435?<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\">\u0412 \u043a\u0430\u043a\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u044b?<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,3,0\">\u0421 \u043a\u0430\u043a\u0438\u0445 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432 \u0437\u0430\u0445\u043e\u0434\u044f\u0442?<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">\u0412 \u0447\u0435\u043c \u043f\u043e\u0434\u0432\u043e\u0445?<\/b> \u0415\u0441\u043b\u0438 \u043d\u0430 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0437\u0430\u0445\u043e\u0434\u0438\u0442 \u043c\u043d\u043e\u0433\u043e \u0431\u043e\u0442\u043e\u0432 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0438\u0445 \u00ab\u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f\u043c\u0438\u00bb, \u043e\u043d\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0441\u0442\u0440\u043e\u0438\u0442\u044c Look-alike <b data-path-to-node=\"7\" data-index-in-node=\"120\">\u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u043e\u0442\u043e\u0432<\/b>. \u0412 \u0438\u0442\u043e\u0433\u0435 \u0414\u0438\u0440\u0435\u043a\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442 \u0432\u0430\u043c \u0435\u0449\u0435 \u0442\u044b\u0441\u044f\u0447\u0438 \u0431\u043e\u0442\u043e\u0432, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044f \u0438\u0445 \u0437\u0430 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e. \u0411\u044e\u0434\u0436\u0435\u0442 \u0443\u043b\u0435\u0442\u0430\u0435\u0442 \u0432 \u0442\u0440\u0443\u0431\u0443.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u043d\u043e\u0433\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0431\u043e\u044f\u0442\u0441\u044f \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u043f\u043e UTM-\u043c\u0435\u0442\u043a\u0430\u043c, \u043e\u043f\u0430\u0441\u0430\u044f\u0441\u044c \u00ab\u043f\u043e\u0442\u0435\u0440\u044c\u00bb. \u041d\u043e \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0442\u0430\u043a\u043e\u0432\u0430: \u0431\u0435\u0437 \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0438 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u042f\u043d\u0434\u0435\u043a\u0441\u0430 \u043e\u0431\u0443\u0447\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u0431\u043e\u0442\u0430\u0445. \u0421\u0438\u0441\u0442\u0435\u043c\u0430 \u0432\u0438\u0434\u0438\u0442 \u0438\u0445 \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0437\u0430 \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442 \u0432\u0430\u043c&hellip;<\/p>\n","protected":false},"author":1,"featured_media":472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[94,96,97,95,75],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","tag-look-alike","tag-zashhita-ot-sklikivaniya","tag-zashhita-sajta-ot-botov","tag-yandeks-auditoriya","tag-yandeks-direkt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0417\u0430\u0449\u0438\u0442\u0430 \u043e\u0442 \u0441\u043a\u043b\u0438\u043a\u0438\u0432\u0430\u043d\u0438\u044f \u0432 \u0414\u0438\u0440\u0435\u043a\u0442\u0435, Look-alike, \u042f\u043d\u0434\u0435\u043a\u0441 \u0410\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u041e\u0442\u043a\u0440\u044b\u0442 \u0431\u0435\u0442\u0430-\u0442\u0435\u0441\u0442! - \u0411\u043b\u043e\u0433 eByeBots - \u0417\u0430\u0449\u0438\u0442\u0430 \u0441\u0430\u0439\u0442\u0430 \u043e\u0442 \u0431\u043e\u0442\u043e\u0432<\/title>\n<meta name=\"description\" content=\"\u041f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u044c\u0442\u0435 \u043a\u043e\u0440\u043c\u0438\u0442\u044c \u0431\u043e\u0442\u043e\u0432 \u0438 \u043b\u043e\u043c\u0430\u0442\u044c \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435 \u0441\u0432\u043e\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041d\u043e\u0432\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043e\u0442\u0441\u0435\u043a\u0430\u0435\u0442 \u043c\u0443\u0441\u043e\u0440\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0435\u0449\u0435 \u043d\u0430 \u0432\u0445\u043e\u0434\u0435, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044f \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430\u043c \u042f\u043d\u0434\u0435\u043a\u0441\u0430 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